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Unity considering $17.5b offer from mobile tech company AppLovinThe most popular engine developer at the ball
The most popular engine developer at the ball
A Deep Dive Into PAX’s Pinny Arcade CommunityWatch on YouTube
A Deep Dive Into PAX’s Pinny Arcade Community
That timing isn’t coincidental, with the Reuters report saying that AppLovin hired advisors to work out an offer after news of the ironSource deal became public. Unity intend to buy ironSource for $4.4 billion in an all-stock deal, although that deal would need to be cancelled if they want to instead merge with AppLovin.
The proposed ironSource dealdid not go over well with many game developers who use Unity. That’s in part because ironSource are best known for developing a malware installer in 2015. It’s also partly because Unity CEO John Riccitiello did an interview where he said that if developers don’t consider monetisation during their creative process, they’re a “fucking idiot.”
In the proposed deal, John Riccitiello would remain CEO of the combined business, while AppLovin CEO Adam Foroughi would become chief operaing officer.
