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Unity apologises for its disastrous pricing plans and promises changes (but not reversal) in wake of developer backlash“Thank you for your honest and critical feedback”
“Thank you for your honest and critical feedback”
Image credit:Unity
Image credit:Unity
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The game engine company revealed its controversial “Unity Runtime Fee” last week, announcing that it would begin charging game makers $0.20 for every additional copy sold past an annual revenue threshold of $200,000 and lifetime install threshold of 200,000 starting in 2024.
That’s 200,000 installs, not sales - meaning that one player installing the same game on multiple devices (or the same device multiple times) could contribute multiple installs to the total. Those thresholds would apply to those using the Personal or Plus editions of Unity, increasing to $1 million and one million lifetime installs for those on the engine’s Pro and Enterprise tiers, who would pay between $0.01 and $0.15 based on their monthly install figures.
Image credit:Unity
We have heard you. We apologize for the confusion and angst the runtime fee policy we announced on Tuesday caused. We are listening, talking to our team members, community, customers, and partners, and will be making changes to the policy. We will share an update in a couple of…— Unity (@unity)September 17, 2023
We have heard you. We apologize for the confusion and angst the runtime fee policy we announced on Tuesday caused. We are listening, talking to our team members, community, customers, and partners, and will be making changes to the policy. We will share an update in a couple of…
“We are listening, talking to our team members, community, customers, and partners, and will be making changes to the policy,” it continued, without specifying any changes or making any indication that the plans would be reversed as many had called for online.
Developer responses to Unity’s statement suggest that it may take more than “changes” to win back the trust of developers, some of whomhave already made stepsto move their games to alternative engines in the wake of Unity’s announcement. We’ll find out more as Unity’s “changes” are revealed.
