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The official Game Awards “metaverse experience” is dead boring so farp.s. to hell with “the metaverse”
p.s. to hell with “the metaverse”
When The Game Awards start cranking out trinkets and marketing tomorrow night, you’ll be able to watch the whole shebang from within an official “metaverse experience” in game-making platformCore. Launched on Monday, it’s named Axial Tilt, and what I played of it ahead of the live in-game event is rubbish. This is exactly what I have come to expect from the ongoing “metaverse” gold rush: marketing wrapped in a bad video game.
Visiting Axial Tilt in CoreWatch on YouTube
Visiting Axial Tilt in Core
Will this be more fun?
“I’m always on the lookout for exciting new ways to bring The Game Awards to new audiences,” head honch Geoff Keighley said. “The emergence of new metaverse platforms like Core, and the social experiences they enable around live events, presented an amazing opportunity to give fans a new interactive way to enjoy the show. And considering it’s a show about interactive entertainment, it felt like a perfect fit.”
Will this?
When companies likeEpic GamesandFacebooktalk about “the metaverse”, what they’re hoping to call into being is an advertising and sales platform under their control. They present it as a utopian vision, but it’s not for our benefit.
Anyway. The Game Awards start at 5pm Pacific on Thursday the 9th, which is 1am Friday for us here in the UK. As well as inside Core, you’ll be able towatch themon YouTube, Twitch, and a half-dozen other streaming platforms. Perfunctory awards aside, the show will bring big news and big trailers for big games.
