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Sega are still investing in NFTs, but will keep their biggest series away from the blockchainWatch out, Ecco The Dolphin

Watch out, Ecco The Dolphin

Kiryu showering in a Yakuza 0 screenshot.

Over the past two years, a slew of game publishers have announced plans to intergrate the blockchain andNFTsinto future projects. Sega were among them, registering a trademark last year forSega NFTs.

Now Sega co-chief operating officer Shuji Utsumi says they’ll keep their biggest series away from the blockchain, and called play-to-earn games “boring.”

Our Favourite Games From Not-E3 2023None of these are blockchain games.Watch on YouTube

Our Favourite Games From Not-E3 2023

Cover image for YouTube video

“The action in play-to-earn games is boring,” Utsumi toldBloomberg. “What’s the point if games are no fun?”

In a management meeting in December 2021, Sega CEO Haruki Satomi had said the company wanted to try “various experiments” related to NFTs, but that “nothing is decided at this point regarding [play-to-earn].” Satomi did acknowledge even at the time the need to “mitigate the negative elements” of blockchain technology, and noted that “if it is perceived as simple money-making,” he “would like to make a decision not to proceed.”

Since then, the cryptocurrency bubble has burst, with most NFT projects dropping to a fraction of their previous valuations. That decline in value is because NFTs are poorly-secured, energy-inefficient and fundamentally-pointless certificates that demonstrate ownership of universally ugly JPGs.

Bloomberg report that Utsumi was non-committal as to whether blockchain technology would beincorporated into its “super game” project.