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Lil Nas X will debut a new song in Roblox tonightHope he makes the “oof” noise.
Hope he makes the “oof” noise.
Live concerts are over, videogames are the new music gigs. WhileFortniteprobably holds some kind of record for hosting the most concerts, film premieres and documentaries, it hardly holds a monopoly on virtual performances. Tonight, it’sRoblox' turn, as rapper Lil Nas X steps onto the game creation platform’s stage to premiere a new track in a somewhat blocky online show.
The Old Town Road artist’s gig kicks off tonight at 9 pm UK time. Asteased on Twitter, Nas X’ll be debuting his new track Holiday in front of a crowd of stocky digital avatars.
Watch on YouTube
Watch on YouTube
These sorta in-game gigs have become big business in recent months. Sure, they’re invaluable alternatives to live music with the Covid-19 outbreak still in full swing, but it’s also worth not sleeping on the fact that they’re meeting their (often younger) audiences where they’re already at - in Fortnite,in Minecraft, and yeah, in Roblox.
This won’t be the first time Roblox has hosted music on itsuser-created game platform, either. Last month, a million Roblox’ers (?) queued up to watch pop artist Ava Max perform. But the game’s creators can’t have missed the massive success Epic have found in these blow-out concerts. There’s been a fascinating evolution in how Fortnite runs these gigs, too - starting fromMarshmello’s relatively subdued virtual stageto aTravis Scott fever dreamthat took full advantage of existing in virtual space.
While it tends to fly under our collective radar, it’s easy to forget that Roblox has a massive platform, oneVG247 reports often exceeds Minecraft’s. I wouldn’t be shocked if we started seeing a similar push for the kind of brand promotions Fortnite brings in over the coming months and years.
